Tanqueray Rolls Global Campaign

Drinks giant Diageo has rolled out a global ad campaign from Wieden & Kennedy, Amsterdam for Tanqueray gin. Themed

Drinks giant Diageo has rolled out a global ad campaign from Wieden & Kennedy, Amsterdam for Tanqueray gin. Themed “Resist Simple,” the effort seeks to position Tanqueray as a brand of gin for people who resist the obvious. That idea got translated to “Resist Simple.”

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