Insurers Innovate, but They Don't Communicate

The insurance industry must learn to express new ideas clearly and simply. A good idea executed poorly is no better than a bad idea rendered well

Last time, in our column "Insurers: Effective Innovators—Almost,", we said—in total sincerity, we want to stress—that insurance had the potential to be one of the most innovative industries on Earth.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.