Summer Reading List: The B-School Edition

Reading books can give managers and aspiring managers a new perspective and insight into the human condition that drives their businesses. "Reading will make you a better businessperson and a better, happier person," says Erik Gordon, associate director of the Zell-Lurie Institute for Entrepreneurial Studies at the University of Michigan's Ross School of Business (Ross Full-Time MBA Profile). "Students don't want to hear it. They want to know the magical formula that will get them rich tomorrow, but we have a duty to try and convince them."

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