New Thinking about Consumer Marketing

It might seem that customers are the last thing on the minds of companies in the headlines these days. General Motors, Citigroup (C), AIG (AIG), Fannie Mae (FNM)—all of them and others might have avoided their monumental stumbles if they had focused more on the needs and wants of their customers than their own. It's a good time to remind ourselves of the innovative practices that win the hearts and minds of customers.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.