The New York Times' edge in technology

One of the biggest challenges for mainstream media is to get funding for innovative tech and data projects. Another is to attract tech brainpower. Why, after all, would top ranking Numerati want to toil in a small group at ink-smudged media outfits, when they can live among their kind and (eat far better food) at tech companies, or land equity at a start-up?

That’s what makes the New York Times especially impressive. In the past I’ve written about their programming efforts in Amazon’s cloud. Now I see that they were developing data charts of Michael Jackson’s music career within hours of his death. The ability to turn data quickly into analysis and editorial product is key for the future of journalism. The question is whether these datahounds will be working for media or tech companies, or combinations of the two.