Prepare a Strong Elevator Pitch

Ever find yourself in a room with a key prospect and you couldn’t succinctly explain your business to her—in less than a minute? Perhaps you rambled on, never getting to the point, or you froze up. Then you need a solid elevator pitch. An elevator pitch is designed to get the person standing in front of you (in the proverbial elevator or networking event) to develop an interest in learning more about you and your company. It is not a sales activity, but it could lead to one in the future.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.