How Primark Thrives in the Downturn

It's hardly a scene you'd expect in recession-plagued Britain, where a sharp downturn in consumer spending has hit retailers hard. But on a midweek afternoon, the flagship London store of apparel giant Primark Stores is mobbed with shoppers. Even with 64 cash registers open, the lines of customers snake deep into the clothing racks, while a fire marshal in a yellow vest directs impatient buyers to the next checkout.

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