The NBA's Growing Global Appeal

1. NBA Goes (Even More) Global for Playoffs
The NBA, as we've often noted, works hard to maintain global awareness. This week, the league's global ties strengthen once more as the NBA explores a marketing and media rights relationship with the English Premier League, arguably the only sports league more popular around the globe than the NBA. According to the Financial Times, NBA and EPL representatives have met in London to "discuss how they might work together," and also have "compared notes on their respective media rights strategies—particularly in Asia."

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