Lafley's Legacy: From Crisis to Consumer-Driven

A.G. Lafley took the reins at Procter & Gamble (PG) during a crisis in June 2000. John Pepper, the chairman of the board, called up Lafley, who was then running P&G's beauty care division from San Francisco, and told Lafley to get on the company plane that night as he was to be named CEO the next morning. Durk Jager, Lafley's predecessor as CEO, was being ousted after 17 months for missing a series of earnings projections and failing to revive the company's competitiveness in key markets.

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