Seniors as Entrepreneurs: Their Time Has Come

Wally Blume worked in the dairy business for two decades, first for grocery chain Kroger (KR) and later as sales and marketing director for a large dairy in Michigan, where he helped market new ice cream flavors. But soon after another company purchased the dairy, Blume decided that the once-innovative company was falling short, prompting him and a couple of colleagues to quit to develop and market their own flavors. In 1995 the partners had a national hit with Moose Tracks (a combo of vanilla, peanut-butter cup, and fudge), and within a few years Blume decided he'd be better off running his own company.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.