People-Powered Search Engine Mahalo Cranks Up the Crowdsourcing

Since it launched two years ago, the self-described human-powered search engine Mahalo has relied upon a staff of real editors, sometimes working with paid freelancers, to organize search results. That’s in stark contrast to Google’s and other conventional search engines’ algorithmically derived results. The idea was to organize links and information on popular topics, eliminating spam and superfluous results. Not least, Mahalo hoped these pages would be magnets for Google’s own search engine—like the volunteer-written Wikipedia pages, which often show up high in Google search results—and thus attract significant revenue from Google ads.

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