Zeebo Takes Wireless Gaming to Emerging Markets

Reinaldo Normand is terrible at remembering dates, but Feb. 17, 2006, is one he won't easily forget. That afternoon he was chatting with colleagues during a break at the downtown São Paulo offices of Tectoy, a Brazilian gaming and electronics company, when an idea popped into his head. What if he were to make a living-room gaming console for emerging markets that would connect to the Internet over wireless phone networks and sell at prices middle-class families could afford? In Brazil, the choices weren't great: Consumers could pay $150 for a 20-year-old Sega (6460.T) console, $250 for a pirated version of Sony's (SNE) nine-year-old PlayStation 2, or $1,000 for the latest Xbox 360 made by Microsoft (MSFT).

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