Make Your Web Site Pop

Web sites have become one of the most important aspects of a company. They do far more than just hold your place in cyberspace and tell people who you are and that you are there. Your company’s Web site creates an identity for your business and brand; it gives consumers confidence that your company is trustworthy, which in turn makes them more likely to buy your products or services. Your site tells people "We Care"—or don’t—by the way it looks and how easy it is to navigate. Poorly built sites can lose sales, while nice, user-friendly sites can generate leads and sales. When building your company’s site consider a few simple tips that are often overlooked.

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