Chidsey's Whoppers

To bring back growth at Burger King, CEO John Chidsey must meet some sizable challenges

SELL VALUE

Burger King has fallen further behind McDonald's during the recession, in part because it neglected to promote its value offerings

RECONCILE WITH FRANCHISEES

Chidsey's decision to funnel a chunk of soda makers' incentive payments from store owners to headquarters has prompted a lawsuit

MOVE BEYOND LUNCH

The company has opened more 24-hour stores to promote 'round-the-clock purchases, but breakfast sales still trail those at Mickey D's

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