Why Chrysler Failed

Chrysler had a good year in 1939. Sales from the automaker's combined divisions had put it solidly in second place against General Motors (GM), while hard lessons learned from the company's problems marketing its groundbreaking Airflow models were dictating future design. The Airflow—the first of the streamlined American cars—used unibody construction to strengthen a vehicle while lowering its weight. But because the design was widely rejected by consumers, Chrysler would play it safe.

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