Boost Mobile: Getting a Boost

Today, I talked with Boost Mobile's president Matt Carter, and he says he's only getting started in marketing the prepaid offering. On May 1, Boost hired car racing champ Danica Patrick to promote its service in ads. At the end of May, Boost will roll out its first phone equipped with a Qwerty keyboard, Motorola's i465. It's also preparing to open a slew of retail stores.

Yesterday, when Sprint Nextel reported impressive results of its prepaid division, Boost, a lot of analysts have begun to question how much longer Boost can produce such stellar performance.

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