Why Indians Are So Thrilled by Tata's NanoBy
For his first meeting with the object of his desire, Rajesh Murthy, 32, clean-cut and handsome, gets a haircut, a new shirt, and a wad of cash. The resident of Ghaziabad, a low-income suburb of New Delhi, wakes up early, calls his boss at the restaurant where he runs the cash register to say he's taking a sick day, and then drives a half-hour on his motorcycle to a dealership in South Delhi. There, he stands in line with hundreds of fans, pushing through the crowd at every opportunity, eagerly craning his neck for a glimpse. "I can't wait," he says, his eyes darting around to look for an opening in the throngs of people. "I saw it once two years ago, and since then I have been dreaming of bringing it home, surprising my parents. Oh, my wife, she will be so happy."
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