Twitter is a Fad

Like you really needed me to tell you this? Yes, you can follow me and several of my BusinessWeek colleagues on Twitter. And I’ll be the first to say that I like Twitter — it’s fun and useful finding out what friends, coworkers, and industry big-shots are reading and thinking. I also like hearing about how marketers are leveraging the technology, and it’s amusing to follow celebrities.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.