Swine Flu: One Man's Pandemic is Another Man's Marketing Opportunity

Mexico has warned against swine flu-related advertising, but here in the U.S. companies big and small are tapping into swine flu fear to sell products. Googling “Swine Flu Pandemic” on April 27 showed sponsored links purchased by everyone from surgical mask distributor Hub Surgical, to a Biblical prophecy site, to GoJo, the company that makes hand sanitizer Purell. GoJo even recorded a YouTube video to go with a special swine flu section of its website.

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