Why ROI Is Broken

Traditionally, the biggest knock against measuring ROI on IT–business projects has been the nebulous quality of the "R"—the return. However, since project benefits can accrue over multiple years and are either often intangible or not separable from changes to business process or market conditions, many sponsors and IT leaders have found ways to soldier on. Creative workarounds and interesting techniques that take into account the parameters of the "value of IT" debate have enabled them to get on with the projects at hand.

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