The True In Trulia

I’m going to begin a regular feature looking at some of the top real estate sites. Today we’ll visit, mainly because Heather Fernandez, one of the company’s marketing execs stopped by the office last week. Trulia was founded by two tech entrepreneurs Pete Flint and Sami Inkinen. They are based in San Francisco, employ about 80 people and make their money selling advertising on the site. The research firm Hitwise says they are the 10th most visited real estate site. The name Trulia has something do with being true.

Like all of the real estate search sites Trulia is involved in a battle of information—who can deliver the most data in the most useful form. Trulia has a few unique features such as “heat maps’ that highlight neighborhoods by average home prices and real estate “guides” that give info such as number of homes available, median sales prices per square foot and crime stats.

I find that Trulia is the easiest site on which to find the previous sale prices of homes. You can also search their listings for bank owned homes, auctions, or recently filed notices of default.

Yesterday Trulia launched a new feature, the ability to search for homes with recent price reductions. That’s a great way to find desperate sellers. Given that homes sales continue to disappoint there should be plenty more reductions in the coming months.

Trulia’s research found that 27% of homes currently on the market experienced at least one price cut. Of the eleven large cities Trulia tracked, New York had the largest percentage decrease, at 15%, to $1.8 million. Houston had the smallest decrease at 6% to $312,000.

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