How Do You Innovate In A Recession? Look to the iPhone, Flip, Kindle and ZipCar for Answers

Warren Buffet’s now-famous metaphor about corporate culture— you never know who’s wearing a swimsuit and who’s really naked until the tide goes out—is never more evident than today. Even as companies are cutting back investments in innovation, many are paying their CEOs’ federal and state taxes, country club membership fees, family flights on the corporate jet and who knows what else. With their separate health care, deferred compensation, schools, insurance, and transportation systems that cut them off not only from their own employees but from their consumers, most CEOs live on different planet. No wonder they fail.

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