Why Coke Isn't Buying Up Its Bottlers

CEO Muhtar Kent dismissed the idea that Coca-Cola might copy PepsiCo in such a move. Separate is better, he said

A day after PepsiCo announced a structural revamping with plans to acquire its two largest bottlers, Coca-Cola's (KO) chief executive dismissed talk of a similar move for his company. "There's no one road that leads to Rome," Muhtar Kent said in an Apr. 21 telephone interview after the beverage giant released weak earnings. "This business has been built on the power of the franchise model since 123 years ago. It is the best model when it works well. At times when it's challenging, it's not because of the model, but the people trying to make it work."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.