Lessons from the Amazon, Domino's Debacles

In an age of social media, companies must respond instantly to Internet controversies that imperil their brands. Here's how to prepare

These are confusing days for companies used to doing business by pre-Internet rules. We're in an age of conversation, collaboration, and real-time communication. It's not just how we communicate that has changed, but also how products are created, sold, bought, and evaluated.

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