Learning from Recession, the Japanese Way

Some companies in Japan have managed to thrive during the downturn by studying changing consumer habits and anticipating trends

Even before the rough economic times started, the Japanese consumer market was viewed as one of the world's most advanced. Driven by sophisticated and demanding consumers, Japanese companies are highly evolved as innovators in the areas of product, packaging, channels, and services. And they've been dealing with downturns since Japan's financial crisis began in the early 1990s. The combination of demanding consumers and prolonged economic hard times has taught Japanese companies how to adapt, and some are emerging as perennial winners.

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