Innovative Ways to Grow During the Downturn

Wal-Mart and P&G are among companies that are smartly adapting to today's cost-conscious consumer

Innovation is taking a hit these days, with some people even blaming it for the financial market crash. But while most companies are trying to cut costs by eliminating staff and shutting down operations, some are finding new ways to innovate and grow by predicting—and quickly readying themselves for—emerging markets. They understand that while the overall economy may be shrinking, new markets can still be found.

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