Domino's Management Responds To Youtube Fiasco

Domino’s Pizza USA President Patrick Doyle responds to the Youtube video in which a couple of employees posted a video showing how they doctor food before serving.

The Ann Arbor, MI-based pizza chain is trying to convey that the video was a hoax. It is a thoughtful approach. Doyle says they had to close the store in North Carolina, that an arrest warrant has been sworn out for the employees.

But Doyle does admit that the event had done big damage to the company’s brand.

One criticism: Mr. Doyle…who told you not to look at the camera?

Follow “David Kiley” on Twitter

Before it's here, it's on the Bloomberg Terminal.