Strategy for Tough Economic Times

As the economy slows, it’s likely that your firm’s order flow might slow, too. It doesn’t need to, though. If you can improve the performance of your sales function to the point where you can secure enough new accounts to compensate for your drop in sales without increasing your market share to unrealistic levels, then it will be possible for you to cope with these tough economic times.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.