Online Healthcare Hits the Heartland

Tomorrow at the World Health Congress in Washington, D.C., Blue Cross and Blue Shield Minnesota will officially announce its partnership with American Well. The Boston-based start-up is the developer of Online Care, an innovative Web-based platform that gives patients real-time access to physicians, 24/7. That makes the Eagan, Minnesota-based insurance company the second American Well customer after Hawaii Medical Services Association (also know as BCBS of Hawaii), which launched its online care service in January.“We have an office of innovation that tracks developments across the healthcare marketplace, and we’ve had our eye on American Well for a while,” Pat Geraghty, the CEO of BCBS Minnesota, told me about the insurance company’s breaking news.

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