Helping business find its way

“I know your system was a success because nobody mentioned it.” So spoke a happy client to David Gibson, a New York designer who just put together a book on the somewhat obscure discipline of “wayfinding design”. Recently, I chatted with Gibson about the science of his craft and he shared insights on the challenges of creating information systems that need to both help a business forge an identity and meld into the background. Have a listen here — and let me know what you think.

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