YouTube Announces Music Video Service with Universal Music Group
In the latest of several announced and rumored deals with major studios, Google’s video sharing service YouTube has just announced a partnership with Universal Music Group. Set to launch later this year, the service, called VEVO, will be a “premium online music video hub” that will include UMG’s catalog of top artists and content. This will be the first time YouTube has operated a separate site outside YouTube itself, and Google says it hopes this will be a new model for partnerships with studios.
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