Sheryl Sandberg on Facebook's Future
The social networking site Facebook has proven wildly popular, with the company announcing on Apr. 8 that it hit 200 million registered users. But the startup's business prospects are less obvious. Can Facebook evolve into another Google (GOOG), tapping a gusher of ad revenue? Or will it struggle to turn eyeballs into profits, like a relic of the dot-com era? In an interview in New York, BusinessWeek Editor-in-Chief Stephen J. Adler talked with Facebook Chief Operating Officer Sheryl Sandberg about the company's financial prospects, recent controversies over its redesign and terms-of-service changes, Sandberg's high school years, and other issues. Edited excerpts follow:
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