SABMiller's Plan for Cheaper African BeerKerry Capell
Beer sales in developed markets are losing fizz, so the world's second largest brewer, SABMiller (SAB.L), is looking to the relatively untapped African market to help drive future growth. But with an estimated 315 million Africans living on less than $1 a day—roughly the same cost as a bottle of beer—commercial brews such as SABMiller's Peroni and Miller Genuine Draft are beyond the reach of vast swathes of the population.
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