Mixing Up the Bouquet at 1-800-Flowers.com

CEO Jim McCann discusses strategies for diversifying product mix

For years, consumers have associated 1-800-Flowers.com (FLWS) (1-800-Flowers in pre-Internet days) with roses, tulips, carnations, and chrysanthemums. So how did popcorn, cupcakes, monogrammed bath towels, and virgin olive oil end up in the mix?

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