Could Apple App Store Enter Mainstream Faster Than iTunes' Music?

Researcher ComScore today came out with its first report on demographics of Apple App Store users. Turns out, 35% of all App Store users have a household income of at least $100,000. And 54% of buyers of mobile applications for the iPhone and iPod touch have household incomes of $75,000 or more. What does that say about App Store's traction? The App Store seems to be attracting a wider swath of users than the iTunes music store, which debuted in 2001, did in its early years.

Researcher ComScore today came out with its first report on demographics of Apple App Store users. Turns out, 35% of all App Store users have a household income of at least $100,000. And 54% of buyers of mobile applications for the iPhone and iPod touch have household incomes of $75,000 or more. What does that say about App Store’s traction? The App Store seems to be attracting a wider swath of users than the iTunes music store, which debuted in 2001, did in its early years.

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