Could Apple App Store Enter Mainstream Faster Than iTunes' Music?
Researcher ComScore today came out with its first report on demographics of Apple App Store users. Turns out, 35% of all App Store users have a household income of at least $100,000. And 54% of buyers of mobile applications for the iPhone and iPod touch have household incomes of $75,000 or more. What does that say about App Store’s traction? The App Store seems to be attracting a wider swath of users than the iTunes music store, which debuted in 2001, did in its early years.
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