P&G's Trickle-Up Success: Sweet as Honey

A new over-the-counter medicine from Vicks that has become popular in Switzerland in the past year isn't as new as it seems. The product, Vicks Cough Syrup with Honey, is really just the latest version of an elixir that Vicks parent Procter & Gamble (PG) initially created for lower-income consumers in Mexico­ and then "trickled up" to richer lands.

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