GM: No Easy Image Makeover

There's little money for a big PR push for GM brands. And taxpayers might revolt if execs did pull out the stops

General Motors (GM) is in a real vise. Daily reports about its negotiations with the Treasury Dept. to get more funding and avoid bankruptcy have battered its image. But internally, executives worry that if they try too hard to deflect the bad news—such as spending a big chunk of money on an image campaign—the public will view it as squandering U.S. tax dollars.

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