Why Companies Should Pay Attention to Games

As far as gaming goes, the E3 Expo generates the biggest headlines. But there’s another conference worth your attention and it’s going on now. The GDC, or Game Developers Conference, started March 23 in San Francisco and with it more than 500 lectures, the Game Developers Choice Awards, the Independent Games Festival, and tons of other activities and events. Since we’re “BusinessWeek,” I thought I’d highlight a few interesting things that might be a bit more pertinent to our special brand of readers.

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