Cisco Pushes Further Into Consumer Territory

In a recession, the strong get stronger, and the small or weak get eaten. Just a day after news broke that IBM (IBM) was in active talks to buy up rival Sun Microsystems (JAVA), Cisco Systems (CSCO) announced it was snapping up Pure Digital Technologies, maker of the wildly popular Flip line of inexpensive video cameras, for $590 million in stock. Coming on the heels of Cisco's announcement that it was moving into the server business, the acquisition is another sign that Cisco is pushing aggressively into new markets at a time when many of its competitors are hobbled.

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