Toyota to offer cheaper Prius in Japan?

If reports in Japan prove to be correct, the battle between Honda’s new Insight and the Toyota Prius is about to get a little rougher. Today’s Nikkei newspaper is reporting that Toyota will offer a stripped down version of the current Prius for the Japan market at a price comparable with the Insight. The report make no mention of a similar strategy being used in the U.S. or other markets.

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