ComScore Data and the Mobile RevolutionHeather Green
I covered the wireless media market in the late 1990s and early 2000s, when the last promised revolution was supposed to happen. You know, we were going to get location-based advertising, stocks, videos and weather updates on your phone. Never happened. And the hype was so high that it’s been best to be skeptical since then. But ComScore’s numbers about the mobile Internet paint a compelling picture that the mobile Internet is for more than just early adopters and is truly part of a pattern of changing behavior.
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