ComScore Data and the Mobile RevolutionHeather Green
I covered the wireless media market in the late 1990s and early 2000s, when the last promised revolution was supposed to happen. You know, we were going to get location-based advertising, stocks, videos and weather updates on your phone. Never happened. And the hype was so high that it’s been best to be skeptical since then. But ComScore’s numbers about the mobile Internet paint a compelling picture that the mobile Internet is for more than just early adopters and is truly part of a pattern of changing behavior.
According to ComScore, the number of people using their mobile devices to get news and information daily from the Internet doubled to 22.4 million from a year ago. Now that’s interesting and shows that the devices and the networks are living up to their billing as a way to get mobile data for more people. But what’s just as interesting is that the number of people who used their devices for social networking and blogging jumped to 9 million, from 1.8 million. Because mobile devices are inherently social and if anything will drive their success long term, it’s the ability to stay in touch with other folks in new ways.