Avoid a "Recessionary Mindset"

At first glance, you’d think our company would be a prime candidate to feel the recession’s pinch. We’re in technology. We’re consultants. And we’re based in Connecticut, a state with chronic economic problems. But we turned in record sales in 2008 and continue to do well. A big reason is that we’ve decided to focus on what we can do rather than lapsing into a "recessionary mindset." The following three approaches have helped us focus on what is necessary to grow our business:

To continue reading this article you must be a Bloomberg Professional Service Subscriber.