SXSW: The Brains Behind “Diggnation”

Early Saturday evening, the line to get in to Stubb’s Bar-B-Q in downtown Austin stretched around the block. The attraction: a live taping of Diggnation, the weekly online video show featuring Digg founder Kevin Rose and Alex Albrecht. While the beer-sipping co-hosts chucked free Adidas sneakers and iPod Touches into an adoring crowd of geek fanboys, the brains behind the whole operation manned the merchandise table, hawking t-shirts and hooded sweatshirts bearing the Diggnation logo.

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