SXSW: Facebook Holds a New Carrot for Developers

Last year, Facebook ticked off a good chunk of its third-party development community by redesigning its home page. Their “apps,” widgets like games and photo tools that users can download to their profile pages, had been shoved unceremoniously to a separate tab on the site called “Boxes,” which statistics showed hurt their traffic. One developer, Scott Rafer, declared that the “Facebook platform is dead” to the outside developer community.

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