Marc Andreessen-Backed kaChing Joins Social Investing Fray with New API

Several years ago, I wrote a story about online people power that mentioned an interesting company called Marketocracy. The company lets people set up model portfolios of stocks to see how good their picks are. Since then, the company has been joined by a number of others, from SocialPicks to Cake Financial to Covestor, each offering a little different take on the notion of the wisdom of crowds as applied to financial services.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.