Honda's Insight makes a solid start in Japan

The new Honda Insight hybrid is doing well in Japan. Since going on sale on Feb. 6, Honda has received 18,000 orders or about three times its initial target. Of course, the novelty of a new model will account for some of the orders and a big ad campaign featuring characters from the Peanuts cartoon strip has drummed up interest. Still, it is a commendable performance given Japan’s auto sales are plunging. In January, the most recent month for which sales data is available, industry sales were down 32.4% compared to a year earlier. Honda hopes to sell about 5,000 Insights a month in Japan over the course of the year.

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