Consumers Should Know How Much of Their Personal Data is Out There

What would we think if we knew just how much of our personal information advertisers had? One panelist wondered that out loud this morning during a discussion entitled “We’ve Heard What Real Consumers Say About Media … What Is the Industry Doing About It Now?” at the 2009 4A’s Media Conference & Trade Show. Over at Geek Soap Box, blogger Ted is noticing the same anxieties from 4A’s participants concerning transparency and consumer privacy. Advertisers want to self-regulate, of course. I’m skeptical any sort of regulation is possible right now. In a world of Facebookers and Twitterers, no one has a clue what people want to be private. If rules were established, there’d be no way to enforce them.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.