Smart Grids for Smart Energy Marketing

How a two-way, open-source smart grid could create a new market for energy goods

Former Internet entrepreneurs that have moved into the energy biz are fond of comparing the Net to the power grid. One of their favorite forward-thinking claims is that in a similar way to how the Internet created a market to sell goods via broadband, a smarter energy network will create a market to sell energy-related goods and services. Are they grasping at straws to make their green crossover easier?

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