Tiger Woods: The Advertising Star with Stripes Is Back

It wasn't only golf fans who missed Tiger Woods while he was out recovering from knee surgery. Sponsors, advertisers, and broadcasters missed him, too

1. Tiger Back—Instant Impact on PGA Tour ExpectedMuch to the delight of tournament sponsors, NBC, and the Golf Channel (which share domestic broadcast responsibilities), Tiger Woods has returned to play at the Feb. 25-Mar. 1 World Golf Championships-Accenture Match Play Championship in Tucson. For Woods, the Match Play tournament represents his first competition since June, when he won the U.S. Open, his 14th major championship, in a grueling 19-hole Monday playoff at Torrey Pines in San Diego, on a bad knee and a broken leg.

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