Who Makes the Mad Men Titles? The GE Website?

Ever wonder who created the sharp titles for Mad Men, and how to hire them to create a cool commercial for your company? Have you looked at GE’s web site, and questioned what firm came up with its clean, unified look? Today I received an advance copy of 365: AIGA Year in Design 29, a sourcebook featuring the winners of two design competitions held by the American Institute of Graphic Artists. It answers these questions in detail and includes nice narratives on the creative strategy behind each project. It could serve as a great resource for companies seeking to hire talent for package design, Web design, or advertising campaigns, and not just for other designers to ogle (it has over 300 lovely color images).

To continue reading this article you must be a Bloomberg Professional Service Subscriber.